If You’re Not Using Sales Funnels Your Business Is About to Suffer

Businesses without Sales Funnels…

…in the future will suffer if they don’t switch and use them!

There’s a conversation going on in your market – with your customers – about a specific problem, and many of them are looking for an answer to their problem.

A Sales Funnel allows you to easily walk your customers through a process to find their answer.

It’s not only engaging, but it also allows you the ability to collect new leads and show your customers you are the expert with the answer in the industry.

What exactly is a Sales Funnel?

A Sales Funnel is a buying process that allows your company to lead someone to understand what you have to offer and how it can solve their specific problem.

It helps them through the process of purchasing your products.

It allows you to generate more traffic to your website, engages your visitors, and offers them the ability to start to validate your solution as their possible answer.

There are 3 stages of a Sales Funnel:

  1. Awareness – brings your message about your product or service to your potential audience, creating new traffic to your website.
  2. Evaluation – allows visitors to engage with you and validate your solution. You can collect their contact information so you can take them further down the Sales Funnel process.
  3. Conversion – guides the warm lead, who gave you their contact information, through a series of engagements to confidently ask them for the sale.

Intelixseo Sales FunnelsThere are 4 offers in a Sales Funnel:

  1. Lead Magnet – collects a potential customer’s contact information in return for answering a specific question.
  2. Trip Wire – asks the customer to purchase a very low risk and low cost offer. Less than $10.
  3. Offer Your Core Product – asks the customer who took your trip wire offer, to buy your core offer.
  4. Return Path – once your customer has purchased your product, you can ask them to make another purchase. This increases the frequency in which your customer can purchase more products from you.

Sales Funnel Benefits

There are 4 benefits when using a Sales Funnel:  generating new traffic, collecting new leads, generating money through trip wires, and implementing a return path.

Benefit #1 – Generating New Traffic

Generate content that is engaging.

We say this ALL THE TIME (look through our other blogs and you’ll see it again and again) but how???

What are the top 5 questions people ask you when they find out what you do?

Write content around THAT.

Great ads are created by great content and that’s what drives traffic to your website.  Your content needs to be informative and offer your customer something they want and need.

Content builds your audience and customer base (email list), and keeps them engaged so they come back to you. Look at this case study and see how we generated more traffic.

Benefit #2 – Collecting leads

In the evaluation process you use a lead magnet to collect your customer’s information.

This is where you give them an answer to a specific problem they have.  They found you because they are looking for an answer from someone they can trust.

These are irresistible offers your customers can’t refuse and are usually somehow tied into the top 5 questions people always seem to ask you.

Benefit #3 – Generating money to pay for advertising

A trip wire is where you offer your new lead the ability to pull out their wallet and pay you a small amount to try your service or product.

This is the point in the process where you’ve changed your customer’s relationship with you…

…they’ve gone from a visitor to a buyer.

And the instant they become a buyer, they are significantly more likely to buy from you again rather than someone that has not.

The point of this transaction is not to make money from the customer –  it’s to simply pay for the ad cost that got them there!

This offer should add value to your core offer.

After they purchase the trip wire offer, they are moving down the Sales Funnel and now you are in a better position to ask them to purchase your core service or product.

Benefit #4 – Increasing sales frequency

This can be done many ways, but some of the most common growth tactics are retargeting, and email offers.

Emails are key because this is THE ONLY TRAFFIC SOURCE that allows you to easily push content AND OFFERS out to your customers.  It also allows you to segment your customers and craft offers based on the content they visited (or what they have purchased) on your website.

Sales Funnels are key to your revenue GROWTH!

If you need help creating your Sales Funnel as a way to collect new leads and show customers you are the expert in the market, we’re here to help you.

 

 

The Sooner You Know The Cost Per Customer The Better

Do you know your cost per customer?

If not…

…we can help you figure it out.

First, let’s step back and understand why you need to know this information.

Cost Per Customer

Sure it’s basic business sense, but when you know these answers you then have access to two CRITICAL pieces of information that can help you grow your business!

Did you know there’s a proven formula for acquiring your customers?

There are two formulas, one for conversion rate and another for average customer value.

#1 – The Conversion Rate, expressed as a percentage, is calculated by:

# of Purchases / Sales Page Visits

#2 – The Average Customer Value formula is:

Initial Offer Price + (Upsell 1 Price * Upsell 1 Conversion Rate) + (Upsell 2 Price * Upsell 2 Conversion Rate) = Average Customer Value (ACV)

But these formulas are worthless if you’re not producing GOOD content!

If you’ve read our other blogs, you already know that, it’s something that we’ve said over and over…

…but why?

Good content makes customers trust you and establishes you as the expert in what they need.

So back to the formula for acquiring your customers. Here it is …

Average Customer Value (ACV) / Average Visitor Value (AVV)

This is an example for you to follow…
Cost-per-customer

Good content works extremely well within your social media marketing strategies because…

…it helps draw more customers to your website.

But, you cannot just post content and hope that the right people find it.

You want to advertise it to your potential customers and the numbers above let you know how much you can afford to spend!

There are some areas you can measure to see if you are drawing those customers in:

  • # of Sales Qualified Leads
  • Offer Conversion Rate
  • Promo Email Open Click-Through Rate
  • Retargeting List Growth
  • Average Customer Value
  • Retention Rate
  • Buyer Recency / Frequency

 

Our Marketing Strategy walks you through the process to increase your sales and the frequency in which customers return to you for more business.

At Last, The Secret To A Solid Marketing Plan Is Revealed

Why should you care about a Marketing plan?

If you don’t…

…it will cause you to lose out on additional customers.

Or worse yet, not showing YOUR VALUE in your market!

And how do you measure that value?

With data.

At Intelixseo we measure data from every angle of your sales funnel – we start with collecting data on your audience and your competition online and finish by creating trackable metrics for every stage of your sales funnel.

There are 4 very important reasons why you want to have a solid Marketing Plan:

  • Expertise to understand your market/audience
  • Ability to track/measure your results
  • Knowledge to have a plan to improve results
  • Implementation of knowledge to create a Return Path to keep customers coming back

By having a plan, these 4 areas help you make sure your customers clearly know the value your company, products, or services brings to them.

Website New VisitorsHow will they know your value?

By speaking to the conversation they are having before even finding your products or services.

You answer the question that your customer is trying to find an answer to, and is valuable and specific with them.

Then it’s time to offer a solution to your market and create a metrics to measure it all.  Having metrics is the only way to determine if there’s a loss or gain on your ROI.

 
Offer them answers with your products or services, and get them to become a repeat customer.

Continual engagement in your customer’s conversation builds trust…

… and once they trust you –  they will keep coming back for more answers and services.

To be complete, your Marketing Plan must have:

  • a good statement about your company’s value about your product or service– (Statement of Value)
  • what you (as a company) do for your customers
  • a clear call to action for them

First, you must have a strong STATEMENT OF VALUE that explains your offer.

With a strong marketing plan, you know exactly what offer to make them that will ADD VALUE and the message to use to get them to respond.

How do you come up with a statement of value?

By simply running through these questions:

  • What is a client’s life like before they purchase your product or service?
  • What do they have currently that they’re looking to replace?
  • How do they feel?
  • What’s their average day like?
  • What is their status?

If you can easily answer these questions and show potential customers how you fit into this equation, you will have more leads than you can possibly handle.

Creating A Marketing PlanNext, what sets you apart as a company?  Everyone says they care about the customer, but is there an example of how you can show you care?

Is there a phone number where you can always be reached?

What about posting your cell number?

If you want to stand out, you have to think differently than your competition.

Finally, now that you have their information, you know they are interested in what you have.

Now maximize it…

…by driving your audience to take a clear call to action.

By offering value statements at the beginning of your Marketing Plan, all of these interactions and conversations help you build authority and trust with customers – which leads to more customers.

So…in summary…

…know your market, know what conversations are taking place, and then make a valuable offer.

Then improve upon the results.

 

Get it today and start growing your customer base.

How You Can Find Out Your Business Growth Potential Almost Instantly

You look forward to the day…

…your business expands, grows, revenue is up, and you have finally achieved success!

As an entrepreneur or business manager there’s so much to consider when running your business. That’s why, at intelixseo, we are giving you the Business Growth Formula – for FREE – to achieve your success.

 

Knowing your Business Growth Potential is essential to long-term success.

 

But understanding the mathematical formula is even more essential for expansion and growth.

Business Growth Potential

 

The formula is simple…

…step back from the day-to-day operations and look at the potential revenue each customer could generate.

→ Understanding how to optimize that revenue potential is the start for your overall business growth!

Besides the awesome formula we’re giving you, we’ve identified some other basic concepts to help you recognize your business growth potential.

 

Keep in mind – there are a lot of companies doing this and everyone has their own strategies, however, we found these three core strategies have had the greatest effect:

  • Increase new customers
  • increase sales amount
  • increase sales frequency

 

Increase New Customers

Most business owners try to attract as many customers as they can…

…but how do that they do that?

By trying to advertise louder than the next guy! This never works because people all offer the same thing (a small discount) or never set their product or service apart.

Provide your customers with VALUE upfront!

Sure… you probably talk about your products features and benefits – but what about the average day of your customer when they have your product? What about status? If you can effectively show how your product elevates your customer’s status, your number of new customers will explode!

 

Increase Sales Amount

Make sure your customers clearly know the value your company brings to them.

How…?

…By answering specific questions they are asking before they even find your products or services.

Your efforts should be focused on improving your customer retention by adding value to your core products or services –  which in turn increases the sales amount.

  • This can include new products that you develop, however, another successful (and incredibly profitable strategy) can be bundling your product with a suite of complimentary products.
  • This allows you to charge a premium, increasing your margin and making your customers happy by providing them with a premium solution to their original problem.

 

Increase Sales Frequency

Remember… that a single good customer can generate revenue multiple times.

Simply join the conversation that is going on in their head and mind already. Answer the question that your customer is asking and is valuable and specific for them.

Since the cost of acquiring a new customer has already been spent, you don’t need to try to create a new conversation with them!

These will be the cheapest sales you can make!

Offer them answers with your products or services, and get them to become a repeat customer.

 

 

Continual engagement in your customer’s conversation builds trust between you and them…

…we promise!

Once they trust you –  they will keep coming back to you for more answers, and in turn, more products or services.

 

If you’re serious about growing your business, take that next step and get the FORMULA, it works!

Following the formula allows you to increase your sales – and – the frequency in which customers return to you for more business.

Intelixseo

facebooktwitter

Our Address: 2000 E. Broadway, #196 Columbia MO 65201

HOME     |     ABOUT US  |    BLOG    |    CONTACT

© Copyright 2017 by Intelixseo LLC. All rights reserved.

Privacy Policy

Affiliate Disclosure