The Sooner You Know The Cost Per Customer The Better

Do you know your cost per customer?

If not…

…we can help you figure it out.

First, let’s step back and understand why you need to know this information.

Cost Per Customer

Sure it’s basic business sense, but when you know these answers you then have access to two CRITICAL pieces of information that can help you grow your business!

Did you know there’s a proven formula for acquiring your customers?

There are two formulas, one for conversion rate and another for average customer value.

#1 – The Conversion Rate, expressed as a percentage, is calculated by:

# of Purchases / Sales Page Visits

#2 – The Average Customer Value formula is:

Initial Offer Price + (Upsell 1 Price * Upsell 1 Conversion Rate) + (Upsell 2 Price * Upsell 2 Conversion Rate) = Average Customer Value (ACV)

But these formulas are worthless if you’re not producing GOOD content!

If you’ve read our other blogs, you already know that, it’s something that we’ve said over and over…

…but why?

Good content makes customers trust you and establishes you as the expert in what they need.

So back to the formula for acquiring your customers. Here it is …

Average Customer Value (ACV) / Average Visitor Value (AVV)

This is an example for you to follow…
Cost-per-customer

Good content works extremely well within your social media marketing strategies because…

…it helps draw more customers to your website.

But, you cannot just post content and hope that the right people find it.

You want to advertise it to your potential customers and the numbers above let you know how much you can afford to spend!

There are some areas you can measure to see if you are drawing those customers in:

  • # of Sales Qualified Leads
  • Offer Conversion Rate
  • Promo Email Open Click-Through Rate
  • Retargeting List Growth
  • Average Customer Value
  • Retention Rate
  • Buyer Recency / Frequency

 

Our Marketing Strategy walks you through the process to increase your sales and the frequency in which customers return to you for more business.

Bonnie

About Bonnie

Bonnie Jo is a Media Content Manager with intelixseo, managing intelixseo’s blog, search, and social media departments. She works directly with Presidents, CEOs, COOs, to Marketing Directors, to align company marketing initiatives, material and scheduling into a seamless course of events. She likes to bring awareness for companies by identifying marketing needs, and then proposing new ways to leverage digital and social media tools. Bonnie Jo also enjoys traveling with her husband, exploring the country and learning and sharing new experiences. She has a Master Degree in Business (MBA), and worked with IBM for over 20-years managing diverse groups and customers.
Intelixseo

facebooktwitter

Our Address: 2000 E. Broadway, #196 Columbia MO 65201

HOME     |     ABOUT US  |    BLOG    |    CONTACT

© Copyright 2017 by Intelixseo LLC. All rights reserved.

Privacy Policy

Affiliate Disclosure