We’re spilling the beans…
…on the way we get results on our Ads using Facebook marketing.
IN OUR PREVIOUS POST WE TALKED ABOUT HOW TO GET UP AND RUNNING WITH FACEBOOK. IF YOU HAVEN’T SEEN IT, TAKE ADVANTAGE OF THAT OFFER NOW! IF YOU HAVE, YOU’RE GETTING READY TO TAKE YOUR GAME TO THE NEXT LEVEL!
We use this process to produce outstanding results for our clients. We also have a case study filled with tactical marketing tricks – that you can put to work right now!
It’s important to find a good image your audience will respond to and engage with, when running an ad. It’s good to test the ads to make sure you are getting the response you need.
Since we are talking about response, video is always best to use when making people aware of you.
When starting your ad campaign, you will want to have a strategy. We have developed a strategy that works well for us and we want to share it with you…
…to help you understand how you can improve your ad results.
It’s a Facebook marketing process that’s easy to follow!
We use a 3 step testing phase approach for running an Ad:
- First phase: (Awareness)
- involves testing the results of an ad you believe will work
- Second phase: (Validation)
- uses the results of the first phase and hone in on the demographics that’s responding best
- Third phase: (Conversion)
- reduces the audience size to a more targeted group from phase 2 and works to start getting great results
These three phases help you target the people who would most likely be interested in your product or service. The trick is using a message and image that will get their attention. You can use our process to do this.
During each of these phases we pay special attention to the following sections of your ad to know exactly who is interested, engaging, and clicking through your ads:
- Targeting Groups
- Ad placement
- The Ad itself
The entire process starts with the objective you want to achieve…
…Facebook offers you the ability to:
- boost your posts
- promote your fan page
- reach people near your business
- increase your brand awareness
- send people to your website
- get video views
- …and more
With all the options Facebook offers, you now have the ability to get your message in front of exactly who you want it to be in front of.
Don’t struggle trying to figure all this technical stuff out…
…we’re here to help you understand all the phases.
We are offering this information to you to help you understand the ad testing process so you can be successful too!