Have you heard of a Digital Marketing Funnel? Social Engagement funnel? Same thing.
The concepts are fairly simple and the process is a little technical, but that’s why we’re here! We’ll walk you through it!
…it’s how we get social engagement and build relationships with people!
Our goal is to help you automate your relationship building process for customers through social media…
…let’s start with our 1st step in the process which is Awareness.
Awareness (top of funnel)
You have to introduce yourself ! That is FIRST and foremost.
In the beginning when a potential customer meets you, the relationship is cold. You need to introduce yourself first – and let them get to know you. Just like dating.
If you meet someone for the first time, there’s a natural process to engaging with them. Much like if I was to meet you. I wouldn’t just start telling you EVERYTHING about me. I would start my conversation gradually, and start with something like, “Hey, my name is Bonnie! Here is a little bit of information about me”.
You want to find something you both can talk about. If you don’t find any thing in common, then you usually move on.
If there is a common interest between both of you, then you start talking more, and get further into a deeper conversation.
That’s raising awareness about who you are with a cold prospect!
Some ways you can bring Awareness to your company, product, or services are:
- Create content. Lots of it.
- You can do this best by blogging.
- Gear the blog information toward what conversations or questions are occurring in your market or customer’s head.
- Send Social media updates. Get your information on all social channels.
- Utilize Facebook, Twitter, Pinterest, etc.
By bringing Awareness to your company and you, this increases offer awareness, which in turn helps you grow your website traffic. Further, if you do a good enough job bringing Awareness to you, then the next time they see your posts, they will click on it and check you out again.
That opens a door to bring them to the Evaluation stage.
Evaluation (middle of funnel)
If they like you…
…let them know what you do. Let them know why you are important to them.
Once you’ve started the conversation and have one going with someone, the relationship is warm, they’ve shown some sort of interest in you.
Now your prospect is Evaluating what you are talking about. They are looking to find a solution to their problem.
Make them an offer, one that ADDS VALUE.
Since they’ve shown interest, this is the time and opportunity to offer a low cost or free solution…with intent of getting their contact information.
But even if they leave your page and don’t take your offer, you can retarget them with another ad to get them to come back to your blog and keep them engaged in the conversation.
Here are some ways you can have customers Evaluate your company, product, or services:
- Create Offers. Relevant to them.
- Discount / coupon club
- Webinar / event
- Give them Useful Resources.
- Case studies
- Software downloads
- Quiz / survey
When you get their contact information and email, you know their definitely interested. Now you can segment the information into individual interests by a Facebook pixel, and move into the Conversion stage.
Conversion (bottom of funnel)
The relationship is hot. They are completely interested in what you have.
Show them your value, and maximize it…
…and if they ask, offer them something to buy, and even upsell them with some high dollar product or service.
Did you know you can buy a $3,000 espresso machine from Starbucks?? Since you’re already a customer, they know a small percentage of people will actually be interested in that offer and they don’t have to spend anymore money to “acquire” you!
By offering value statements at the beginning of the Marketing funnel in Awareness and through the Evaluation phase, these conversations help you build authority and trust with customers – which leads to Conversion.
Here are some ways you can Convert your leads to sales:
- Offer FREE trials or demos. Relevant to their needs.
- Give them Useful Resources.
- Comparison sheets or specifications
- Compelling customer stories
Here are some proven conversion items we found successful for converting leads to customers by sending them to a landing page with a “buy button” on it are:
- Attend this Event
- Sign up for this Webinar
- What about “your product/service/offer” offers a direct benefit to your customer (You fill in the blank)
- We can also do this for you (Services)
Implementing the 3-step process will help people start to know you, like you, and trust you! And customers will buy from someone they know, like, and trust.
We’re glad to share with you how you can create your own Facebook Ad – and get your product or service in front of people who are looking for you.
…the Intelixseo’s Facebook Ad Process shows you how to get your audience – and you can use it AS MANY times as you need to!
If you’re not interested, that’s Ok.
At least you have the knowledge now to start implementing the ideas we talked about to start building your relationship with potential customers.